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| ADVERTISING SERVICES Media Planning The core of any campaign is taking the message to the target effectively. Paddington develops plans based on simplicity, efficeincy and agility. Reach the target, reach them often and adapt quickly if a new opportunity presents itself. Paddington does this as well as any other agency in the business. Creative Services Accessing the latest technologies and some of the finest talent anywhere in the fields of copywriting, graphic design and commercial production Paddington's campaigns make the desired impact on the customer. Did your last campaign do that? Co-Op Programs Time and time again advertising seminars instruct media salespeople that retailers sit on piles of Co-Op fund just waiting to be spent. They soon find out this simple is not so, and yet there are opportunities. Partnering the retailer and trade in a mutually beneficial campaign is the core of Co-Op Advertising. Paddington's history of developing and executing partnerships goes back to our origin. Whether tailored to a specific event such as the Super Bowl, Back-to-School or the Holidays or designed to be an ongoing campaign Paddington's team of creators and planners can create that ever elusive program where everyone wins. Special Events and Consumer Promotions You want to gain additional exposure for your product, create goodwill for your stores or simply generate some excitement around an established brand. Paddington has created some the most successful events and promotions ever. Paddington's "What's Cooking?" Food Show consistently drew in excess of 30,000 consumers in a single day. Paddington took Campbell's Soups to skiers with the "Warming up the Slopes" Promotion. And Nestle Confections enjoyed the results of the interactive "Dr. Chiller's Hollywood Horrors Thriller Theatre." Let Paddington put some excitement into your next promotion and help build your name in the market. |
| 2004 Paddington Advertising Associates, Inc. |
| Paddington Advertising Associates, Inc. |