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| RETAIL GRAPHIC ADVERTISING (RGA) How much is a square foot of floor space worth in your store? Your retail operation has calculated down to the penny the value of every inch in your stores. Your retailer operations are faced with an increasingly agressive marketplace. Maximising revenue from your bricks & mortar is essential. What would a significant new revenue stream mean to your operations? More store level personnel? Supplement advertising? Or maybe it could simply bolster the bottom line. RETAIL GRAPHIC ADVERTISING IS THE SOLUTION RGA takes what every store you operate has, empty wall space, and turns it into a revenue generator. Designed to be dynamic, flexible and with minimal impact on store operations RGA can be deployed as a co-op or third party advertising program. Paddington will work with your marketing,pruchasing and operations teams to insure an efficient and effective program. The Co-Op Option - Imagine customers entering your store to see a poster size bright red strawberry bathed in chocolate. The headline reads "Dressed for Success." The Result? Watering mounths heading straight for the produce section. RGA provides powerful graphic images to consumers to drive sales in your store. Vendors participating can promote new offers, ties-in, or simply make a strong last minute impression where promotional budgets may be limited. The Third Party Approach - What is it about your customers that make them attractive to third party advertisers? Quite simply it is the checkbook. The person doing the grocery shopping decides what, when and hor much tobuy for the household. The person who determines the brand of cola, bread and cereal is also the persons who steers the decision making for the automobile, vacation destinantion or financial services provider. The person who routinely passes through your doors are the exact same person that these other organization spend billions of dollars a year to reach on the billboard, bus sides and transit shelters arouns your stores. |
| 2004 Paddington Advertising Associates, Inc. |
| Paddington Advertising Associates, Inc. |